Can CTV and OTT Be Considered as a Performance Channel?

2021-09-22T10:29:03-04:00September 22nd, 2021|Podcast|

This week we have Dan Larkman, who is the CEO and Founder of Keynes Digital. Keynes Digital is a full-service programmatic agency that is based in Austin, TX. This week we focused on the topic of ConnectedTV and OTT media service and how it can be considered as a performance channel. Dan explains how [...]

How Programmatic Teams Can Use Internal Automation for Efficiency

2021-09-14T19:05:40-04:00September 15th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Noor Naseer, Sr. Director of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how [...]

Professor Susan Wallace Talks Programmatic In-House Pros and Cons

2021-09-07T02:22:53-04:00September 8th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic [...]

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