Fox’s Atlas and Contextual Targeting

2022-03-31T16:14:36-04:00March 31st, 2022|Resources|

Announcement of the week: I’m excited to be speaking at AdExchanger’s Programmatic I/O Las Vegas. It will be focused on actionable insights for the programmatic ecosystem. Join me May 23-25 to learn how to take your programmatic initiatives to new heights. Register today and use code HPC200 to save $200 off your registration. Noteworthy News [...]

Programmatic Digest Podcast 79. Reach And Frequency Course Lesson: What, How, and Why Ad Exchanges

2022-03-29T02:43:39-04:00March 29th, 2022|Podcast|

This podcast was made in partnership with WorkReduce Join the Reach & Frequency Course Now - Module #1 on Us     Meet Our Team: Chief Programmatic Coach   Helene Parker - | | |   Programmatic Digest - s | | |  ...

Discussing The Upside Of The Great Resignation For Agencies

2022-03-24T16:26:36-04:00March 24th, 2022|Resources|

Announcement of the week: We offer the first 30 days of joining the programmatic meetup for free! Why? Because we want to show you the benefit of being in an environment of success! An environment where you are encouraged to be authentic and to continue learning! Join us on Fridays from 12:30 - 1:30 PM ET for the [...]

Programmatic Digest Podcast 78. Digital Audio with Christina Franciosi

2022-03-22T02:10:46-04:00March 22nd, 2022|Podcast|

This podcast was made in partnership with WorkReduce   Guest Information:   Christina Franciosi - Magnite - | Join the Reach & Frequency Course Now - Module #1 on Us     Meet Our Team: Chief Programmatic Coach  ...

Programmatic Digest Podcast 77. How Canela Media Reach Latin Audience Authentically

2022-03-14T23:04:55-04:00March 14th, 2022|Podcast|

This podcast was made in partnership with WorkReduce   Guest Information:   Isabel Rafferty Zavala - Canela Media - |   Meet Our Team: Chief Programmatic Coach   Helene Parker - | | |     Programmatic Digest - s | ...

Is Your DSP Fully-Loaded Or Basic?

2022-03-16T13:18:56-04:00March 10th, 2022|Resources|

Demand-Side platforms make things happen! They are so essential! They are a must! You are probably thinking, where should I start? Or what and how many do I need? Selecting a DSP is like shopping for a car! Are you practical? Affordable? Great on gas type of car buyer? Or do you value looks and bougieness [...]

Programmatic Digest Podcast 76. Kathleen Booth Shares Success And Lessons In Her Leadership Journey

2022-03-09T08:43:04-05:00March 9th, 2022|Podcast|

In this week's episode, we chat with the incomparable Kathleen Booth about her journey in marketing. She gives some major gems about her wins and opportunities to grow. The career lessons she shared are so authentic and we know it will inspire our...

Case Study: How I Trained A team of 5 Creatives In CM360

2022-03-16T13:19:07-04:00March 3rd, 2022|Resources|

I've been receiving a few private messages asking about Ad trafficking best practices, and it made me think of sharing a success story from one of my agency clients. They are a multi-six-figure agency offering full marketing and advertising services to their national and global brands. My goal was to provide programmatic media support to the [...]

Programmatic Digest Podcast 75. Psychological Safety In The Programmatic Industry

2022-03-02T10:30:58-05:00March 2nd, 2022|Podcast|

This episode was made in partnership with WorkReduce Shownotes   We are super excited to throw it back to when we had Ali Manning in the Sensei’s Corner! Ali is COO & Co-founder of Chalice Custom Algorithms, an ad tech company based in...

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