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Monthly Archives: July 2022

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How To Optimize in 15 Minutes or Less

2022-08-19T03:51:22-04:00July 30th, 2022|Resources|

Hi there, Announcement Of The week: Let’s spend a day developing guidelines and doing live training on How To Optimize programmatic campaigns in 15 mins or less so you can focus more on strategy and business development support. Check out our summer training specials! 🦄 Talent Acquisition  🦄 Would you like to hire a programmatic media [...]

93. What Do S.P.O and D.E.I have in common?

2022-07-30T02:09:12-04:00July 26th, 2022|Podcast|

We have another oldie but goodie for you this week! We are bringing back my interview with Sonja Kristiansen, Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York-based ad-tech company that primarily focuses on programmatic advertising. In this episode, Sonja and I discussed all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, [...]

S1. La formación de nuevos talentos en Programmatic

2022-07-22T01:57:33-04:00July 22nd, 2022|Uncategorized|

En este episodio vamos a hablar sobre la formación de los profesionales de marketing en España y LATAM, nuestro invitado Carlos Diaz, manager general de Skiller Academy nos cuenta varios datos interesante sobre las plazas que aún se buscan y la importancia que es la continúa formación en nuestra industria. Guest Information: Carlos Diaz- [...]

92. How Canela Media Reaches Latin Audience Authentically

2022-07-30T02:09:33-04:00July 19th, 2022|Podcast|

We are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more. Timestamp: 01:39 - Isabel’s Introduction 08:24 - Tips for Marketing [...]

91. Introducing The Programmatic Digest Podcast en Español

2022-07-10T18:01:25-04:00July 13th, 2022|Uncategorized|

We welcome Manuela Cortes to the Sensei’s corner. In today’s episode, Manuela and I bring some news about the upcoming episodes of the podcast in Spanish. Guest Information: Manuela Cortes - Host of The Programmatic Digest en Español LinkedIn Meet Our Team: Hélène Parker – Chief Programmatic Coach Programmatic Meet [...]

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