Programmatic Digest Podcast 96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape

2022-08-16T02:25:41-04:00August 16th, 2022|Podcast|

We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei’s corner. Therran is the Vice President of Data and Technology at Essence Global. In today’s episode, Therran and I discuss changes taking place in privacy...

96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape

2022-08-14T14:38:21-04:00August 16th, 2022|Podcast|

We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei’s corner. Therran is the Vice President of Data and Technology at Essence Global. In today’s episode, Therran and I discuss changes taking place in privacy data, the open internet, and authentication. Therran also breaks down what data clean rooms are [...]

Media Budget Cuts? Here’s What You Should Do

2022-08-12T13:37:34-04:00August 12th, 2022|Resources|

Hi there, Announcement Of The week: The Reach and Frequency™ is a course our team and I created to teach soft and technical skill needed to be a successful programmatic ninja. The content is focused on Programmatic Activation, from fundamentals such as the programmatic ecosystem and media buying definition, to the tools needed to launch [...]

S2. Novedades de Connected TV con Angel Pascual

2022-08-04T21:52:52-04:00August 12th, 2022|Uncategorized|

S2 - Novedades de Connected TV con Angel Pascual  En este episodio hablamos sobre las características de CTV en el mercado, cuáles son los productos más actuales a la hora de comprar este inventario, algunos best practices para las agencias y finalmente los desafíos que se vienen para la expansión del formato en la [...]

95. How To Hire, Onboard, and Retain Programmatic Talent

2022-08-14T14:38:44-04:00August 9th, 2022|Podcast|

Running a programmatic team is anything but automated. Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions as we all hear the same thing (sometimes) but comprehend it differently. According to Oxford languages, Activation is the action or process of making something active [...]

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