Yearly Archives: 2022

Programmatic Digest Podcast 73. Permission.IO – The First Crypto Reward DSP

2022-02-15T02:52:14-05:00February 15th, 2022|Podcast|

This podcast was made in partnership with WorkReduce Guest Information:   Charlie Silver- Permission.IO - | Meet Our Team: Chief Programmatic Coach   Helene Parker - | | |   Programmatic Digest - s | | |   Video Editor...

4 Things You Should Be Doing With Programmatic Advertising

2022-03-24T10:01:06-04:00February 10th, 2022|Resources|

So you’re interested in learning more about programmatic advertising strategies, but you’re not sure where to start.  You keep hearing or seeing these articles about CTV (or is OTT?), and now Google is talking about topics instead of FLoC? You might be wondering what programmatic advertising capabilities are available today? What should you focus on today? [...]

Programmatic Digest Podcast 72. The Open Internet Will Never Be The Same

2022-02-08T02:14:02-05:00February 8th, 2022|Podcast|

This podcast was made in partnership with WorkReduce   Guest Information:   Mattia Fosci -   ID Ward - |   Meet Our Team: Chief Programmatic Coach   Helene Parker - | | |   Programmatic Digest - s | | |  ...

Did You Already Forget?

2022-03-24T10:19:23-04:00February 3rd, 2022|Resources|

Programmatic advertising is projected to reach over $155 Billion USD in 2022 (apparently that number is growing 😬...) The average salary in a year can range between $55,000-$135,000 USD, depending on your region. Marketers and Brands say they recorded a 30-60% revenue increase with programmatic advertising (Thanks to its efficiency and targeting capabilities) This is an [...]

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