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So far hparker has created 48 blog entries.

PubMatic’s Sean Burke Discusses Supply Path Optimization and How To Partner With SSPs

2021-06-22T22:30:44-04:00June 23rd, 2021|Podcast|

We welcome Sean Burke, Senior Director of Advertiser Solutions at PubMatic into the Sensei’s Corner. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic [...]

SMB Media’s Stefanie Beach Discusses Entrepreneurial Risks, Work-Life Balance, COVID-19 Impacts, and More

2021-06-15T15:32:31-04:00June 16th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Stefanie Beach, CEO of SMB Media Consulting. SMB is a full-service digital media consultancy whose services include programmatic strategy and execution through paid search and paid social, as well as website monetization for publishers. In this episode, we are discussing Stefanie’s journey to business [...]

Clickvoyant’s Mia Umanos Discusses Data Analytics, Automation, and More

2021-06-09T16:43:45-04:00June 9th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Mia Umanos, Co-Founder of Clickvoyant. She helps unify efforts of data scientists, developers, designers and business toward a common goal.  In this episode, we are discussing issues faced by data analysts, where algorithms fall short, and the power of automation. This week, we are [...]

SpotX’s Catherine Dale Discusses Addressable TV, Streaming Consumers, and More

2021-06-03T14:59:26-04:00June 2nd, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Regional VP Catherine Dale of Platform East at SpotX. With her team, she manages new and existing media owner relationships. Additionally, Catherine is a founding member of the Diversity Equity and Inclusion Committee as well as a lead and founding member of the Parents and [...]

MMI’s Shailin Dhar and Marc Goldberg Discuss Ad Verification, Supply Path Optimization and more

2021-05-26T10:55:28-04:00May 26th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in an easily implementable manner. In this episode, we are discussing why prebid should be complemented [...]

Arthur Querou Discusses KMTX and the European Market

2021-05-19T12:45:39-04:00May 19th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Arthur Querou, Founder and CEO of KMTX, a leading French-based AdTech company. In this episode, Arthur and I are discussing current hot topics in the European market, the implementation of GDPR, and Arthur’s projections for the industry’s future. This week, we are highlighting: • Cookies [...]

Kerel Cooper Discusses LiveIntent’s Authenticated Bridge Framework

2021-05-19T12:42:33-04:00May 18th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Kerel Cooper, CMO at LiveIntent and host of the Minority Report Podcast. LiveIntent is a prominent provider in the industry, dedicated to helping customers figure out their first-party data strategy with emphasis on email marketing. From the death of third-party cookies to consent and privacy [...]

Reny Morel from Digitas North America

2021-05-19T12:42:54-04:00May 18th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Reny Morel, Senior Analyst and Programmatic at Digitas North America. In light of the deprecation of third-party cookies, Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals [...]

Erik Requidan & Justin from Media Tradecraft Part II

2021-05-19T12:43:05-04:00April 28th, 2021|Podcast|

In the Sensei's Corner this week, we welcome back Erik Requidan and Justin Hansen, the founders of Media TradeCraft. In last week's episode, we spoke about the anxiety with publishers and them trying to figure out how to function without third-party cookies, where most of their revenue comes from. In this week's episode, [...]

Erik Requidan & Justin from Media Tradecraft Part I

2021-04-20T21:42:00-04:00April 21st, 2021|Podcast|

In the Sensei's corner this week, we welcomed Erik Requidan and Justin Hansen, the founders of the company Media TradeCraft. With several years of experience in the publishing industry, Media TradeCraft specializes in media services that serve both large media companies or mid-sized publishers. More than ad management, Media TradeCraft delivers customized strategies [...]

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