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So far hparker has created 273 blog entries.

114. Is Media Value Based On Currency or Measurement? Seraj Bharwani Address

2023-01-10T09:44:22-05:00January 10th, 2023|Podcast|

This week we are excited to welcome Seraj Bharwani. He talks about currency and measurement. Also, this episode is where he addresses the question: Is media buying based on currency or measurement? Along with these, Seraj also touched based on brand safety.  Timestamp: 00:01:22 - Who is Seraj Bahrwani 00:04:38 [...]

113. Historical Background on Cookie Targeting with Nish Desai

2023-01-04T16:16:13-05:00January 4th, 2023|Podcast|

In the Sensei’s Corner this week, we welcome Nish Desai, director of technology and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google [...]

What is Progammatic Activation?

2022-12-28T17:01:18-05:00January 2nd, 2023|Resources|

Hi there, Running a programmatic team is anything but automated.Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions, as we all hear the same thing (sometimes) but comprehend differently.According to Oxford languages, Activation is the action or process of making something active or [...]

3 Tips to Optimize Data Segments

2022-12-28T16:56:33-05:00December 28th, 2022|Resources|

Hi there, Optimization is so important! This is how we are able to control or influence how a campaign performance goes.Here’s a quick tip:When optimizing your audience segment list using 3rd party data providers, here are 3 steps to maximize your performance: When setting up the audience, you do not need to have 20 + [...]

112. Growing A Global Team Successfully with Julio Monzon

2022-12-27T11:24:48-05:00December 27th, 2022|Podcast|

This week we are excited to welcome Julio Monzon to the Sensei’s Corner! Julio is the President of MonetizeMore, which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how to grow a global team successfully. Timestamp: [...]

Another Holiday Email But With A Little Gift 😬

2022-12-21T10:46:29-05:00December 21st, 2022|Resources|

Yesss, yes it is! But it is a short one! Happy Holidays to you and your family! I am super grateful for your connection and friendship! From my family to yours, I pray and wish that you are well physically, mentally, spiritually and emotionally, and that Q4 did not take you out!!! We have a [...]

110. 7 Easy Steps To Prepare Your Programmatic Campaign Before A Holiday

2022-12-13T08:08:39-05:00December 13th, 2022|Podcast|

Who wouldn’t want their work to be the best quality, right? So in this episode, I’ll talk about the importance of QA and what to do during the holidays.  00:00:21 - Importance of having QA 00:01:28 - What is QA? 00:03:30 - Steps you should consider implementing TODAY 00:05:46 - The importance of being [...]

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