From Data to Insight: How Curation Drives Smarter Optimization
Our Let’s Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, […]
Podcast Bonus: How To Use AI To Optimize Your Programmatic Campaigns
Many of us started our careers deep in Excel, building pivot tables and manually analyzing campaign performance. Today, AI tools […]
194. Resilience in Ad Tech: What Agency Life Teaches Every Programmatic Trader
Sign up to our FREE workshop on March 31st: Optimization with AI for Programmatic Traders Site Lists + Geo Insights (DMA) — […]
195. From Cookies to Context: Rethinking Targeting in Ad Tech
In this episode of the Programmatic Digest, Manuela Cortes sits down with Eric Tilbury, Head of Programmatic and Solutions Engineering […]
196. AI Meets Programmatic: How Media Buyers Can Optimize with AI
In this episode of the Programmatic Digest, Hélène Parker and Assetou Kone dive into the evolving role of AI in […]
“You are a scientist when you optimize campaigns.”
“You are a scientist when you optimize campaigns.” Episode 196 explores why the best programmatic traders think in hypotheses, not guesswork. Hélène […]
Programmatic Unicorn, do this first after a long weekend
Back from a holiday or 3-day weekend? 🦄✨ Before you touch budgets, pacing, or optimizations… do THESE 3 things first. Your […]
Next Programmatic workshop (FREE) announced
Still planning channels separately? Join me this May for a live workshop on Integrated Media Planning, where we’ll break down how […]
