138. Multicultural Targeting in Programmatic Media with Iesha White

2023-10-13T14:08:38-04:00October 12th, 2023|Podcast|

  Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity isn’t [...]