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148. A Buyer’s Introduction to Made For Arbitrage (MFA) Sites

2024-04-15T22:37:08-04:00April 15th, 2024|Podcast|

    Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue [...]

138. Multicultural Targeting in Programmatic Media with Iesha White

2023-10-13T14:08:38-04:00October 12th, 2023|Podcast|

  Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity isn’t [...]

137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising

2023-10-12T19:14:49-04:00October 12th, 2023|Podcast|

  Episode 137 Title:  Boutique Style Agency Client Spotlight 🌟  Above The Fold 🦄  Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies.  They specialise in piecing the funnel [...]

134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic

2023-08-07T16:35:46-04:00July 4th, 2023|Podcast|

“Listen more, talk less.” This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave emphasis [...]

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