Monthly Archives: October 2022


102. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva

2022-10-10T23:47:04-04:00October 11th, 2022|Podcast|

Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic.  Timestamp: 00:00:58 - Who is Carlos 00:03:02 - Carlos’ first role in the programmatic space 00:05:12 - Carlos’ day-to-day life 00:07:24 - The importance of experimenting when it comes to programmatic activation [...]

Lessons Learned from Podcasting in The Programmatic Industry

2022-10-07T13:04:44-04:00October 7th, 2022|Resources|

Hi there, Announcement Of The Week: We did an optimization session live on LinkedIn and YouTube a couple of weeks ago regarding optimizing data segments and the best practices to do so efficiently. You can catch the Replay here or download the Cheat Sheet Guide here, wherein I summarized it in 10 easy steps (perfect [...]

101. Two Tips To Get a Career In Programmatic Advertising with Gen Braine

2022-10-03T22:16:08-04:00October 4th, 2022|Podcast|

Two Tips To Get a Career In Programmatic Advertising with Gen Braine Genevieve Braine shares her expertise in programmatic advertising to help people who want to explore the same field. She also emphasizes the importance of having a mentor in learning the programmatic way. 00:01:02 - Who is Gen Braine [...]

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