How Much Budget to test in Curated Audiences
Our Let’s Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, […]
Mistake to Avoid with Curated Audiences
Our Let’s Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, […]
CTR vs Conversions Real Performance Examples
Our Let’s Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, […]
193. Community, Confidence, and Career Growth in Programmatic, With Tiffany Wade
In this episode of Programmatic Digest, Hélène sits down with Tiffany Wade, Media Director at Hunter Blue, for a grounded […]
From Data to Insight: How Curation Drives Smarter Optimization
Our Let’s Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, […]
Podcast Bonus: How To Use AI To Optimize Your Programmatic Campaigns
Many of us started our careers deep in Excel, building pivot tables and manually analyzing campaign performance. Today, AI tools […]
194. Resilience in Ad Tech: What Agency Life Teaches Every Programmatic Trader
Sign up to our FREE workshop on March 31st: Optimization with AI for Programmatic Traders Site Lists + Geo Insights (DMA) — […]
195. From Cookies to Context: Rethinking Targeting in Ad Tech
In this episode of the Programmatic Digest, Manuela Cortes sits down with Eric Tilbury, Head of Programmatic and Solutions Engineering […]
196. AI Meets Programmatic: How Media Buyers Can Optimize with AI
In this episode of the Programmatic Digest, Hélène Parker and Assetou Kone dive into the evolving role of AI in […]
“You are a scientist when you optimize campaigns.”
“You are a scientist when you optimize campaigns.” Episode 196 explores why the best programmatic traders think in hypotheses, not guesswork. Hélène […]
