Running a programmatic team is anything but automated. Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions as we all hear the same thing (sometimes) but comprehend it differently. According to Oxford languages, Activation is the action or process of making something active [...]
Hi there, Announcement Of The week: The last couple of weeks have been lit with announcements. Google announced that they were pushing cookie deprecation to 2024. In the most recent episode of the Programmatic Digest podcast, I review how it all started. Why are we even talking about this? I demystify the term Cookieless Future in [...]
Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the […]
Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the 3rd or 4th time they are pushing the deadline. I have predicted this in previous episodes and will say this again; I do not think they will deprecate cookies any time soon (or at all). [...]
Hi there, Announcement Of The week: Let’s spend a day developing guidelines and doing live training on How To Optimize programmatic campaigns in 15 mins or less so you can focus more on strategy and business development support. Check out our summer training specials! 🦄 Talent Acquisition 🦄 Would you like to hire a programmatic media [...]
We have another oldie but goodie for you this week! We are bringing back my interview with Sonja Kristiansen, Vice […]
We have another oldie but goodie for you this week! We are bringing back my interview with Sonja Kristiansen, Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York-based ad-tech company that primarily focuses on programmatic advertising. In this episode, Sonja and I discussed all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, [...]
En este episodio vamos a hablar sobre la formación de los profesionales de marketing en España y LATAM, nuestro invitado Carlos Diaz, manager general de Skiller Academy nos cuenta varios datos interesante sobre las plazas que aún se buscan y la importancia que es la continúa formación en nuestra industria. Guest Information: Carlos Diaz- [...]
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