In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising. Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices through IAB’s Measurement, Addressability, [...]
In this episode, we’re joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience. Augusto shares how Digo was built to serve vibrant communities such as Dominicans, Puerto Ricans, Salvadorans, and [...]
Over the last six months, we’ve had the privilege of conducting multiple programmatic media buying workshops each month, working hands-on with teams across seven different companies, including two individuals in private coaching . Our goal has been to help Agencies and Programmatic In-house teams grow and level up their productivity and efficiency. We’ve also got [...]
What happens when you stumble upon an entire career path by accident? Sasanka Senaratna, commercial director at Evora, shares his fascinating journey into the media industry. Explore the strategic utilization of first-party data in marketing, with a deep dive into American Airlines' loyalty program as a leading example. We'll dissect the methods companies use to [...]
Marinate: There are no secrets that Google’s Privacy Sandbox is flawed. Lots of concerns have been shared in the industry. That said, Make no mistake that it is a buyer and seller issue. In case you are a buyer, looking to figure that out: A Simplified Breakdown of Privacy Sandbox Concerns by Vidazoo After months [...]
“Listen more, talk less.” This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave emphasis [...]
In today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our community and imparts valuable insights and words of wisdom. “We’re all going through [...]
Hi there, Announcement Of The Week: "I'm fairly certain being enrolled in the program is what made me a viable candidate, so thank you for taking the time and effort to create this course!" 🌟 From a Reach and Frequency™️ ninja who is starting a new job in paid media/programmatic 🌟 We cover the [...]
Gulshan started as a nurse and realised that her passion was outside of the medical field. She knew she wanted to work in Marketing but did not know where to start. Luckily, her grad school professor recommended that she looked into programmatic and that is how she “fell” into the [...]
This is a special episode not only because we are joined by Niels Claes, but also because it is a sneak peek on how we do our community calls and share knowledge about programmatic. We talk about everything you need to know about identity in the publisher’s perspective, which is beautifully explained by Niels [...]
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