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Programmatic Talent isn’t Scarce, But Your Internal Hiring Process Is

2023-01-23T14:30:11-05:00January 23rd, 2023|Resources|

Hi there, Announcement Of The week: We are looking for 12 marketers interested to join our training program in February and learn programmatic fundamentals. If you know someone or is this person, check out more details at www.reachandfrequency.online/masterclass 🔥 Hot Candidate: hire a programmatic This Week’s on the Programmatic Digest podcast: Episode 116. Common Mistakes To [...]

How I Got Started In Programmatic

2023-01-16T06:45:29-05:00January 16th, 2023|Resources|

Hi there, Announcement Of The week: We are in need of trusted partners looking to hire programmatic media talent. We have 5-8 programmatic ninjas all with different backgrounds looking for an opportunity. All we ask is for an introduction with someone you may know or looking to hire, and we will compensate for the referral.  [...]

Programmatic Advertising Fundamentals

2023-01-16T06:21:12-05:00January 10th, 2023|Resources|

Hi there, What Programmatic Media IsAccording to Oxford Dictionary, Marketing is the action or business of promoting and selling products or services, including market research and advertising.According to Economic Times, advertising is a means of communication with the consumer of a product or service. It is from the Latin verb advertere, meaning "to turn one's [...]

What is Progammatic Activation?

2022-12-28T17:01:18-05:00January 2nd, 2023|Resources|

Hi there, Running a programmatic team is anything but automated.Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions, as we all hear the same thing (sometimes) but comprehend differently.According to Oxford languages, Activation is the action or process of making something active or [...]

3 Tips to Optimize Data Segments

2022-12-28T16:56:33-05:00December 28th, 2022|Resources|

Hi there, Optimization is so important! This is how we are able to control or influence how a campaign performance goes.Here’s a quick tip:When optimizing your audience segment list using 3rd party data providers, here are 3 steps to maximize your performance: When setting up the audience, you do not need to have 20 + [...]

Another Holiday Email But With A Little Gift 😬

2022-12-21T10:46:29-05:00December 21st, 2022|Resources|

Yesss, yes it is! But it is a short one! Happy Holidays to you and your family! I am super grateful for your connection and friendship! From my family to yours, I pray and wish that you are well physically, mentally, spiritually and emotionally, and that Q4 did not take you out!!! We have a [...]

7 Easy Steps To Prepare Your Programmatic Campaign Before A Holiday: #PeaceOfMind Checklist

2022-11-21T15:16:16-05:00November 21st, 2022|Resources|

Hi there, Announcement Of The Week: The Reach and Frequency™ program has been recruiting and training aspiring marketers on how to get started in programmatic media.  We go over fundamentals, strategy and planning, hands-on experience in a DSP (like the Trade Desk) and we sprinkle Linkedin and Resume workshops on the way including mock interviews [...]

90% of Employers Struggle Finding Skilled Candidates, Still!

2022-11-07T09:30:48-05:00November 7th, 2022|Resources|

Hi there, Announcement Of The Week: We are looking for 15-20 individuals interested in learning how to get started in programmatic media.   This is ideal for anyone with little to no experience in programmatic looking to pivot into a fulfilling and exciting learning journey with our Reach and Frequency™ program. It is a 6 weeks [...]

Why You Should Read Limitless By Jim Kwik

2022-10-31T12:00:20-04:00October 31st, 2022|Resources|

Hi there, Announcement Of The Week: We did an optimization session live on LinkedIn and YouTube a couple of weeks ago regarding optimizing data segments and the best practices to do so efficiently.You can catch the Replay here or download the Cheat Sheet Guide here, where in I summarized it in 10 easy steps (perfect to pin on your [...]

10 Questions to Ask Your DSP Support Team

2022-11-15T02:21:34-05:00October 24th, 2022|Resources|

Hi there, Announcement Of The Week: We did an optimization session live on LinkedIn and YouTube a couple of weeks ago regarding optimizing data segments and the best practices to do so efficiently. You can catch the Replay here or download the Cheat Sheet Guide here where in I summarized it in 10 easy steps [...]

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