Yearly Archives: 2022

The VIP DAY: Programmatic Activation Focused on Performance Optimization

2022-08-16T14:53:43-04:00June 15th, 2022|Resources|

The VIP DAY: Programmatic Activation Focused on Performance Optimization – WHAT – Let’s spend a day developing guidelines and doing live trainings on How To Optimize programmatic campaigns in 15 mins or less so you can focus more on strategy and business development support.   – HOW – Spend a day getting the absolute, [...]

86. How to Scale Your First-Party Data Strategy

2022-06-20T22:38:15-04:00June 14th, 2022|Podcast|

This podcast was made in partnership with WorkReduce. We welcome Josh Perlstein of Response Media to the Sensei’s Corner! Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss data-driven advertising, the latest trends in first-party data, [...]

85. AdExchanger’s Programmatic I/O Las Vegas: My Takeaways

2022-06-07T22:37:35-04:00June 7th, 2022|Uncategorized|

In this episode of the programmatic digest, I review my 4 biggest takeaways from the AdExchanger’s Programmatic I/O in Las Vegas. If you want the tweet version, it will be: Streaming Fundamentals Data Clean Rooms, what you need to know?  Programmatic Activation: actionable insights Birthday Month Specials: VIP Days [...]

How Close Is The Industry To A Cookieless Future

2022-05-11T17:29:39-04:00May 18th, 2022|Resources|

Announcement Of The week: I will be attending Progio Las Vegas NEXT WEEK where I will be presenting on The New Fundamentals Of Programmatic Activation. If you are going to attend, make sure to message me on LinkedIn or email me to set up some time to say hi 😬 Register today and use code [...]

Go to Top