148. A Buyer’s Introduction to Made For Arbitrage (MFA) Sites

2024-04-15T22:37:08-04:00April 15th, 2024|Podcast|

    Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue [...]

The Power of Ongoing Learning for Programmatic and Paid Media Excellence

2023-10-16T11:33:17-04:00October 16th, 2023|Resources|

Hi there, Noteworthy News of the Week: Unlocking Growth and Profitability: The Power of Ongoing Learning for Programmatic and Paid Media Excellence We are already in August 2023 and the last few weeks, the industry has been inundated with articles and discussions around the following topics: SPO, MFAs, Pub's direct partnership with brands and [...]

138. Multicultural Targeting in Programmatic Media with Iesha White

2023-10-13T14:08:38-04:00October 12th, 2023|Podcast|

  Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity isn’t [...]

137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising

2023-10-12T19:14:49-04:00October 12th, 2023|Podcast|

  Episode 137 Title:  Boutique Style Agency Client Spotlight 🌟  Above The Fold 🦄  Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies.  They specialise in piecing the funnel [...]

MFAs and More

2023-08-07T16:54:45-04:00August 7th, 2023|Resources|

Hi there, Announcement Of The Week: We are accepting new clients in need of in-house media buying/growth and looking to pay you 10%🎉 monthly per referrals. It's as easy as an email intro and collecting the coins once they sign. Benefit of partnering with us to offer your clients paid media support:Adding a new [...]

134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic

2023-08-07T16:35:46-04:00July 4th, 2023|Podcast|

“Listen more, talk less.” This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave emphasis [...]

“We’re Going To Cannes Lions” Newsletter and More 🇫🇷

2023-06-16T10:13:18-04:00June 16th, 2023|Resources|

Hi there, Announcement Of The Week: I want to teach 10-15 people to go from under-appreciated and underpaid to flourishing in a programmatic career by providing education, coaching, and a dope community Check out more details here to join the Reach and Frequency™️ July program.  https://www.heleneparker.com/waitlist/ Programmatic Ninja we celebrate: Kerry Oliveira has completed [...]

Optimization Masterclass on Programmatic Targeting Levers: Preview

2023-03-22T13:57:36-04:00March 22nd, 2023|Resources|

Hi there,Do you feel like most of your day feels like…   Instead of like this…   … then, I’ve got news for you. You don’t have to do this alone. (Hint! Optimization Masterclass) Managing programmatic campaigns, from planning to strategy to set up and reporting and everything in between, can be cumbersome. And let’s not [...]

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