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helene parker

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138. Multicultural Targeting in Programmatic Media with Iesha White

2023-10-13T14:08:38-04:00October 12th, 2023|Podcast|

  Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity isn’t [...]

137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising

2023-10-12T19:14:49-04:00October 12th, 2023|Podcast|

  Episode 137 Title:  Boutique Style Agency Client Spotlight 🌟  Above The Fold 🦄  Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies.  They specialise in piecing the funnel [...]

134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic

2023-08-07T16:35:46-04:00July 4th, 2023|Podcast|

“Listen more, talk less.” This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave emphasis [...]

100. We Made It To 100!

2022-09-29T09:29:23-04:00September 27th, 2022|Podcast|

It's our 100th episode! What better way to celebrate this milestone than by interviewing myself. In this episode, I will share where I'm from, my parents, my employment history, building my business, and the latest updates about my journey. Timestamp: 00:00:41 – How we'll celebrate the 100th episode. 00:01:27 – Expressing Gratitude Towards Avid [...]

Reporting Hack: How to Tell a Story with Data

2023-06-22T18:13:14-04:00September 3rd, 2022|Resources|

Hi there, Announcement Of The Week: The Reach and Frequency™ is a course our team and I created to teach soft and technical skill needed to be a successful programmatic ninja. The content is focused on Programmatic Activation, from fundamentals such as the programmatic ecosystem and media buying definition, to the tools needed to launch [...]

85% of agencies believe shortage of media talent

2022-08-26T08:07:58-04:00August 26th, 2022|Resources|

Hi there, Announcement Of The Week: The Reach and Frequency™ is a course our team and I created to teach soft and technical skills needed to be a successful programmatic ninja. The content is focused on Programmatic Activation, from fundamentals such as the programmatic ecosystem and media buying to the tools needed to launch and [...]

Media Budget Cuts? Here’s What You Should Do

2022-08-19T03:13:09-04:00August 12th, 2022|Resources|

Hi there, Announcement Of The week: The Reach and Frequency™ is a course our team and I created to teach soft and technical skill needed to be a successful programmatic ninja. The content is focused on Programmatic Activation, from fundamentals such as the programmatic ecosystem and media buying definition, to the tools needed to launch [...]

How To Maximize Your Mobile Targeting Strategy, amidst Apple DSP news

2022-08-19T03:37:57-04:00August 5th, 2022|Resources|

Hi there, Announcement Of The week: The last couple of weeks have been lit with announcements. Google announced that they were pushing cookie deprecation to 2024. In the most recent episode of the Programmatic Digest podcast, I review how it all started. Why are we even talking about this? I demystify the term Cookieless Future in [...]

How To Optimize in 15 Minutes or Less

2022-08-19T03:51:22-04:00July 30th, 2022|Resources|

Hi there, Announcement Of The week: Let’s spend a day developing guidelines and doing live training on How To Optimize programmatic campaigns in 15 mins or less so you can focus more on strategy and business development support. Check out our summer training specials! 🦄 Talent Acquisition  🦄 Would you like to hire a programmatic media [...]

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